Basing your marketing and sales on behavior is a risky business. It is much more effective to use emotions because they make people act
It is far beyond doubt that the goal of each company – small or big – is that its product reaches as big of a group as possible, that it can be recognized by that group as needed and that it is purchased. For this purpose people use variety of strategies to find out what the market demands and how the potential client may be interested enough so that he prefers their product to the same or to a similar of another brand or a company. Some of those strategies stress on logic in finding markets or selling a product. It means thinking like we buy this and sell that we make a given profit. Or we lower or raise the price the market will react in this or that manner.